Haha, yes! I see tons of stuff about cabling (usually from Stereophile, or some other affiliated entity) about how "great these cables sound!" like they are a pair of speakers! lol! I, too, thought there was something to it, but then just realized that it was/is a placebo effect (putting it nicely, much more like an audible hallucination) on the part of the listener.
I go as high as AudioQuest cables (the cheaper ones, not the ones that costs hundreds of dollars), simply because I want durability, decent longevity to the product. Not because they "sound" better.
I've even seen audiophiles talk about how the material beneath the isolation pegs beneath their audio components can "make or break" a song. As if a rubber mat will bring a whole new tier of fidelity to a song, as opposed to a plastic mat. Silly, really.
Good to see ya stargazer :)